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Madhyam was
started in 1983 with the intention of creating
public awareness and attitudinal change on
issues related to women, children and other marginalized
groups.
To this effect, Madhyam develops
communication materials in the form of films, posters,
journals, audio-cassettes and offers training programs
and consultations. |
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To fulfill the communication needs of
groups and non-governmental organizations engaged in
social action. |
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To reflect concerns on issues related
to the oppression of women and children, tribals and
caste-class injustice. |
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Encouraging and preserving tribal and
folk art forms and their use for cultural action. |
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Production of communication materials
including posters, audio-visuals and films. |
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Training and support of cultural action
and social groups. |
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Working with media persons as partners
in change. |
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“The
first and most immediate contribution of successful
primary education is to
directly reduce one form of deep-rooted insecurity…” -
Amartya Sen.
The nation’s target is to send
80 million children to school by 2005.Each one of
us can
help push closer to the figure. An important step here would be, to reach out
to those children and communicate to them and their families about the importance
of education and the right to be educated.
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To improve educational quality
by combining the audio medium with an active learning
pedagogy. |
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To facilitate active learning by stimulating
both teachers and students to react verbally and physically
to questions and exercises from radio characters, group
work, experiments and other activities. |
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To build on local resources and knowledge
and facilitate a distance education learning system. |
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To use low-cost, low technology, participatory
and community-centric communications, which radio,
embodies to reach “hard- to- reach” and
out of school populations |
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To create sustainable learning environments
which help reduce equity gaps for both boys and girls
and rural and urban populations by standardizing some
of the processes of learning. |
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Some successful campaigns: |
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100% enrolment of children in school. |
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For long there
have been human communities deeply rooted and
nourished by their own way of life and positive
value systems. Culture is the centerfold of
their lives, providing them with livelihood,
defining their behavioral moorings, offering
them modes of self-expression and bonding them
together as a community.
This opens to us the
importance of Cultural Entrepreneurship and
Cultural Media. They
become important ways of empowering the folk-communities,
and hence our belief that… ‘ Cultural
Action is Social Action’.
Kalamadhyam is Madhyam’s initiative
to stimulate development from within culture
by exploring ways in which Culture can be
a means of sustenance, as well as a medium
of social empowerment.
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By official figures,
over 5 million people in India live with HIV positive.
The world has come to realize how HIV/AIDS can devastate
the economic and social structures of a society as
seen in the cases of Sub-Sahara countries.
Madhyam seeks to educate
the masses about the truths and myths of this disease.
through infotainment and communication campaigns
and published materials have been initiated in
this regard. |
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Advertisement Spots: |
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Madhyam has created
public service Advertisement spots, Child rights,
Child sexual abuse, Dowry, Enrolment of children
in schools, HIV/AIDS.
The study of the responses to the ad-spots showed
that retaining children in school is as important
as enrolment.
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Madhyam Journal: |
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December 2000: FOLK ART AND PEOPLE’S
EXPRESSIONS. |
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June 2001: MEDIA POLICY AND NATION BUILDING. |
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December 2001: COMMUNICATING FOR PEACE
AND JUSTICE-CHALLENGES FACING A VIOLENT WORLD |
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June 2002: NETWORKING-A DEVELOPMENT MANTRA
OR HOPE FOR THE FUTURE? |
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December 2002: MEDIA GLOBALIZATION AND
ITS IMPACT ON SOCIETY |
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RIGHTS OF THE CHILD Part 1 and 2 |
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RIGHT TO INFORMATION |
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FOLK ART AND CULTURAL DIVERSITY |
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AIDS-MEN MAKE A DIFFERENCE |
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CORPORATE SOCIAL RESPONSIBILITY |
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INTELLECTUAL PROPERTY RIGHTS |
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IDEAS AND INNOVATION |
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Copyright©Madhyam.in,
2007. All rights reserved. |
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#
45, 8th Main, 3rd Cross,
Vasanth Nagar,
Bangalore - 560052,
Landmark: near Mount Carmel College
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